webflow agency for Saas

Give your marketing team full control of the website

We build websites as intuitive Webflow systems. Update copy, build pages, and publish content without needing tech support.

A composition of 3 layers, one on top of each other, showing the Webflow UI, the Fragua logo, and a finished SaaS website. It represents Fragua as the connection between Webflow and the SaaS website.
is this you?

It shouldn't be this hard to launch a single campaign.

Marketing owns the website, but nobody knows how to use it. This is why we built Fragua:

Your options right now

Your website after Fragua

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Borrow a Developer

Wait for "free time" from product devs.

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Unbreakable "Legos"

Pre-built sections that always fit.

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Hack it yourself

Accidentaly break the layout or mobile view.

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Marketing Autonomy

Edit and publish without help.

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Agency Retainer

3-5 days to answer emails and apply changes.

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System Handover

We build it, you own it.

we are on a mission

You don’t need art projects. You need revenue engines using proven UX patterns.

Your website should be intuitive for your team and your potential clients.

what we deliver

Architecture over Art.

A site that is simple for your users to understand, and even simpler for your team to manage.

Backend_01

The Lego System

Build and maintain pages without risking layout issues.

image of the Webflow UI showing a Client-First structure on the website navigator.
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Client-First Framework

Everyone can understand how the site is organized.

Image of the Webflow UI showing component edition.
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Webflow, Systematized

We’ll configure your site to make edits accesible and intuitive.

Image of a wireframe of a website. Both desktop and mobile views
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Proven UX patterns

Get a site that’s easy to scan and understand.

3 states of the same button. One is on state none, one is in the middle of a hover animation, and one is on a state: hover.
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Subtle animations

Your website will look dynamic without being confusing.

Image showing a Core Web Vitals score of 94.
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Green Core Web Vitals

For good SEO, accesibility, and website speed.

our work

What our clients say about working with us.

Web design - Web development

Fragua upgraded diio’s web presence to match their product quality. We delivered a high-performance Webflow build that reflects their market leadership, supporting their growth post-Series A.

We moved them off a legacy HubSpot site that was hard to edit and  onto a scalable platform. The new site gives them the speed to test new markets and the polish to close enterprise deals.

Paolo Colonnello, CEO at diio
Paolo Colonnello
CEO @diio
Fragua was key in taking our website to the next level. They designed and developed in Webflow with a rare mix of design sense, speed, and an obsession for detail. They understand the business, propose improvements, and execute without friction. If you need a partner to turn ideas into a modern, clear, and functional website, Fragua is the one.

Web development

Fragua rebuilt Pulsar’s site to support their Seed round. We replaced a rigid, "Frankenstein" structure with a clean Webflow architecture designed for rapid iteration.

With a modular component system now in place, their marketing team finally has the autonomy to launch campaigns and update messaging without fighting the codebase.

Asunción Pérez-Iñigo, Marketing Director at Pulsar
Asunción Pérez-Iñigo
Marketing Director @Pulsar
Working with Fragua on our site implementation was a pleasure. Fast, detail-oriented, with great communication and always open to feedback. It felt like having them as part of our own team, and the final result was excellent. 100% recommended.

Web design - Web development

Fragua expanded Instagantt’s reach without breaking their design system. We built scalable CMS templates for industry verticals, allowing their team to target new use cases without new code.

By strictly adhering to their existing design principles, we shipped new assets that blended perfectly with the website, explaining core features and targeting new verticals.

Daniel Guajardo, Instagantt's CEO
Daniel Gajardo
CEO @Instagantt
We needed to scale our site structure without adding permanent headcount. Fragua is the perfect lever. They execute complex updates—like our new industry templates—while strictly adhering to our existing design system. It’s high-level engineering, exactly when we need it.
pricing

One-time investment. No monthly retainers.

One investment to remove the engineering bottleneck forever. Get a site structure that your team can actually use, without monthly retainer fees or "maintenance" contracts.

Standard SaaS Site
A complete, professional SaaS presence.
Get a quote between:
$5,000 - 10,000
Input Required: Copy + Brand Assets (or Figma)
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We design 5-7 core layouts (or build from your Figma)
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CMS Blog: A fully structured blog to host your articles.
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The "Lego" Kit: Drag-and-drop sections to expand the site later.
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Training: Full setup of the Webflow Editor for your team.
Advanced Architecture
For capturing market share with vertical targeting.
Starting at:
$10,000

Input Required: Copy + Brand Assets (or Figma)

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Everything in the Standard SaaS Site
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Vertical Strategy: Templates for "Use Cases" or "Industries"
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Advanced CMS Architecture: Databases for Case Studies, Integrations Directory, or Team Bios.
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Advanced features: Filters, Search databases, localization, etc.
Every build includes the following essentials:
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Contact page
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404 error page
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Legal pages (privacy policy, service terms, etc.)
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CRM Forms integrations
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Integrations via script or link (e.g., HubSpot, Analytics, Intercom, WhatsApp, cookie consent, etc).
faq

Your questions, answered.

Who I'll be working with?

You will work with Fragua's Founder, Mauro. I’m a former SaaS Marketer (6+ years) and have been a Webflow Developer since 2017. I don't outsource to contractors or junior devs. You work directly with me from kickoff to launch.

Do you do branding or logo design?

No. Fragua is a Webflow development partner, not a brand agency. We assume you already have a logo, brand colors, and typography. We don't create brand identities from scratch.

Do you create the content and assets?
  • Copy: We can help refine headlines for conversion, but you provide the copy. We don't write copy from scratch.
  • Visuals: You provide the visuals and logos for your website. If you need simplified product mockups, we will create them. In that case you must provide the raw screenshots of your software.
Do I have to pay for Webflow separately?

Yes. You pay Webflow directly for the hosting and the site plan.

  • Hosting: Usually starts around $23/month (paid annually) for the "CMS" plan, which is standard for most SaaS sites.
  • Workspace: You don't need to pay for a seat for us. We use the free "Agency Guest" role to access and build your site.
  • Seats: Your marketing team members who only add or edit blog content don't need a paid seat; they can use the free Content Editor access. If you hire a full-time, in-house Webflow designer or developer, you would need to purchase them a Full Seat (approx. $39/month per user, billed annually) on your Workspace Plan.
  • Localization (Multilingual): If you need to translate your site into other languages, you would purchase the Localization Add-on, starting from around $9/month per language.
Will I know how to use the site when you finish?

Yes. Your team will receive a dedicated training session to learn how to use Webflow. This session can be recorded so your team can go back to review it at anytime.

We only have a desktop version of our design. Can you work with that?

Yes. We will take care of the mobile version and make suggestions/improvements on the design if necessary.

I don't have a website design, only the content. Can you help?

Yes. We will turn your branding and copy into a high-converting site structure. We don't build websites based only on rough notes or creative ideas.

Built by SaaS Marketers who speak Code.

We know that a messy website kills marketing autonomy. That’s why we obsess over structure. We build sites that respect your need for control, ensuring every component makes sense to the people actually using them.